Valentine’s Day (June 12) is one of the most important dates for e-commerce in Brazil, offering a valuable opportunity to increase sales in a typically weaker month. In 2024, for example, Brazilian e-commerce revenue during the Valentine’s Day period grew 15.5% compared to the previous year. For your PrestaShop store, preparing for this occasion means not only taking advantage of the increase in sales, but also gaining new customers and retaining current ones, strengthening relationships around the romantic atmosphere of the date.
In this post, we will explore trading strategies and techniques for you win more customers on Valentine’s Day using PrestaShop. We will cover everything from promotional ideas (gift kits, coupons, emotional marketing) to practical tips on thematic layout, personalized filters, logistics and store stability. All in a clear and accessible language for store owners and managers, also showing how the AGTI can be your partner in this special campaign.
In e-commerce, visual presentation makes a difference: 66% of consumers consider it important that the store gets into the spirit of the date when choosing a gift. So, give your website a Valentine’s Day atmosphere. You can update the layout of your PrestaShop with romantic elements – add promotional banners with couples, hearts or flowers, change the colors of buttons and background to tones linked to love (red, pink), and include themed images in the banners and sections of the website. Small visual details capture customers’ attention and show that your store is in the mood, which improves the shopping experience and encourages more sales.
Furthermore, it is worth creating a special category or thematic section Valentine’s Day in your store. This way, all related products (gifts for him, for her, romantic kits, etc.) are clearly grouped, making it easier for customers to find options easily. This category can be highlighted on the main menu or in banners on the homepage during the campaign, functioning as a “virtual showcase” specific to the date. Also don’t forget the themed popups: A welcome or exit popup can announce a special coupon or free shipping for Valentine’s Day, ensuring the promotion gets noticed and even capturing new emails for your newsletter. With these visual and navigation adaptations, your store will convey the passionate atmosphere of the date and engage the customer right away.
Offer attractive promotions and themed coupons
Commemorative dates require special offers – and on Valentine’s Day this is essential to stand out from the competition. Think about promotions that spark interest and add value to passionate customers. Some ideas include:
- Progressive discounts: for example, 10% discount on purchases over R$100, 15% over R$200, and so on. This encourages customers to increase their cart value to get a bigger discount.
- “Buy one, get one” (BOGO): promote combos such as buy one item and get the second with a discount or free. This classic strategy can work well for paired products (e.g. couple t-shirts, complementary jewelry).
- Free shipping or free gifts: offer free shipping above a certain value or including a small gift with each order makes the offer more attractive. For example, sending a romantic card or chocolate along with the purchase surprises and delights the customer.
- Bonus gift certificate: for those who are undecided, provide gift cards and encourage purchases by offering a bonus (e.g. when purchasing a R$100 voucher, the customer receives an extra R$20). This attracts those who don’t know what to choose and also ensures that the person receiving the gift visits your store later.
Another infallible action is themed coupon. Create exclusive discount coupons for the date, both to attract new customers and to retain current ones. You can, for example, publish a code on social media BOYFRIENDS10 which gives 10% off on the entire site, or send loyalty coupons by email to those who have already purchased before. Coupons have a strong psychological appeal – many customers feel an urgency to take advantage of a good limited offer. Just remember to make the promotion details clear on the website (rules, coupon validity, eligible products) to avoid frustration. Place notices prominently on banners and promotion calls on product pages, so no one misses the chance to use the discount.
Finally, also consider offering gift card options traditional. Many consumers are unsure about getting the present right and a gift card solves this problem by allowing the recipient to choose what they prefer. Making gift certificates available for Valentine’s Day can increase your sales and please both those who buy and those who receive them. This is a way to ensure that even those who are undecided find a solution in your store instead of abandoning their purchase.
Another way to increase your sales and delight customers is to create gift kits and combos specific for couples. Grouped products They offer convenience and the feeling of a more complete gift, in addition to increasing the store’s average ticket. For example, if you sell cosmetics, you can put together a “spa for two” kit with aromatic candles, bath salts and massage lotion; If you’re in the wine business, a kit with a special bottle and two glasses could be perfect for the occasion. Use your creativity to think of sets of complementary products that have romantic appeal.
The kits bring benefits to both the customer and the retailer. The consumer perceives more value (since the package usually comes at a discount compared to the separate items) and resolves several gifts at once, while you increase the total value of the sale and move your stock intelligently. In fact, it is an opportunity to remove stopped products by including them in attractive combos. A recommended strategy is to apply cross-selling e upselling: the moment the customer adds an item to the cart, the website already suggests a complementary product with a special discount, encouraging the buyer to get the complete set. For example, when purchasing a necklace, suggest matching earrings; If you add wine to the cart, offer a gourmet cheese kit. These contextualized suggestions increase the average order and improve the experience, as the customer feels they have received a useful and personalized recommendation.
The PrestaShop platform allows you to easily manage combos, whether through “related product” modules or by creating pack-type products. Take advantage of these tools to set up combos with a promotional price automatically applied to the cart. And highlight in a section of the home page the “Valentine’s Day kits”, so that visitors can see these special offers right away. Remember to communicate the discount or benefit of the kit (for example: “Economy kit: save 20% by purchasing together!”) to increase adoption. Assembling themed kits not only increases your sales on the date, but also helps to delight the customer, which will find ready-made gift suggestions, saving you time and effort in searching for the ideal combination.
Personalize the experience and invest in emotional marketing
On Valentine’s Day, selling more is not just about price – it involves emotional connection with the customer. Therefore, it is important to personalize your store’s shopping experience and marketing to touch the public’s hearts. One tip is to use the data you already have on customers (purchase history, preferences) to personalize recommendations and messages. For example, segment your email list by gender or interest and send different newsletters: gift suggestions “for him” or “for her”, most popular products among certain profiles, etc. According to a study by Accenture, 91% of consumers tend to buy from brands that offer relevant and personalized recommendations. In other words, it is worth adapting communication to different segments, increasing the chances of conversion with tailored offers.
Also take advantage of tell stories and evoke emotions in your campaigns. Instead of just listing products, create content that talks about celebrating love, cherishing special moments and how your products can be part of that. Post testimonials from satisfied customers giving gifts in your store, photos of couples using your products (if applicable), or use passionate slogans and phrases on banners. Emotional marketing helps create deeper connections and differentiate your brand. After all, Valentine’s Day has a unique sentimental appeal – work this to your advantage on social media and on the store’s blog, with positive and inspiring messages that reinforce the romantic atmosphere.
From the point of view technical, some features can improve the personalized experience in your PrestaShop. One of them is the wishlist. Enable a wishlist module so customers can save their favorite products. This tool is useful for two reasons: first, undecided customers can save gift options and return later to finalize the purchase; second, he can share your wish list with your partner or family, giving tips on what you would like to win. According to experts, allowing the sharing of wishlists facilitates purchases for special events, as friends and relatives can directly purchase items listed by the user. In other words, integrating a shareable wish list can generate additional sales and satisfy both parties – the person giving the gift and the person receiving the gift.
Another interesting feature is the custom search filters. Set up thematic filters to speed up the search for gifts: for example, filters by price range (useful for those with a defined budget) or by profile (“gifts for girlfriend”, “creative gifts”, etc.). You can also insert keywords related to Valentine’s Day in product descriptions and meta tags (SEO), so that when searching for terms such as “Valentine’s Day gift” or “Valentine’s Day 2025” your store has a better chance of appearing well positioned in searches. Small adjustments like these help customers quickly find what they need, providing a more practical and pleasant purchase. Remember: a customer satisfied with the experience is more likely to return and even recommend the store to acquaintances, amplifying its reputation.
Perfect logistics and customer service
No sales campaign is successful if the logistics and service fail. Therefore, plan in advance what the operation will be like during Valentine’s Day. First, ensure sufficient stock of the products you intend to promote. Analyze previous years or current trends to predict which items will have the most sales and get ready to serve them without disruption. There’s nothing worse than investing in promoting a product and having it sell out within the week of the date. Also check packaging and supplies (boxes, gift paper, ribbons) if you are offering special wrapping – being well stocked avoids last-minute rushes.
Establish and clearly communicate the delivery times. Many customers wait until June 12th to buy, so emphasize what the deadline for orders to arrive before Valentine’s Day. Consider implementing countdowns like “Buy in the next X hours to receive it by 6/12” on your website, creating a sense of urgency and transparently informing the customer. Offer express shipping is crucial during this period. Late customers won’t mind paying a little more expensive shipping if it guarantees that the gift arrives on time. According to e-commerce experts, fast delivery saves relationships on this date, as it allows last-minute purchases without frustration. If possible, have same-day or 1-business-day delivery options for the final stretch of the campaign – and highlight this in communications (“Express Delivery available!”).
Another good logistical practice is to take care in product packaging and presentation. Remember that many requests will be gifts; So offering elegant gift packaging, perhaps with a personalized card, adds a lot of value. Small treats like a well-made bow, a pleasant aroma in the box or a handwritten thank you surprise positively. According to experts, customers value details in packaging, especially when purchasing gifts. These actions generate enchantment and can result in spontaneous posts on social media or recommendations of your store to friends.
Regarding the customer service, be prepared to provide agile support. Enable a chat on the website or stay tuned to WhatsApp and social networks to ask quick questions about products, sizes, deadlines, etc. in real time. Have answers ready for common questions (for example: “will it arrive before the 12th?”, “can I exchange it if it doesn’t fit?”). It is transparent exchange and return policies, informing that the customer can exchange the gift if necessary. This security makes a difference in the purchasing decision – many only place an order if they know that they will be able to exchange it without a headache if the gift is not pleasing or does not fit.
In short: efficient logistics and good service are an integral part of the Valentine’s Day campaign. They ensure that the entire experience – from purchase to delivery – is positive, increasing the chances of loyalty. Organization, clear communication and speed will avoid problems and leave your customers satisfied and in love, not only with the gifts, but also with the your store.
Count on AGTI for a successful campaign
Preparing a seasonal campaign can be challenging, but you don’t have to do it alone. THE AGTI is a partner specialized in PrestaShop, ready to help your store shine on Valentine’s Day. With more than 10 years of experience and more than 2,000 PrestaShop stores served, we offer full technical support – from layout adjustments and module installation, to performance and security optimization. Our team can create themed sections in your store (such as special pages for the date), configure wishlist or pop-up modules, and ensure that your website can handle the increase in campaign traffic with stability and speed. Remember that large spikes in visits can impact the server, so testing scalability and improving performance before promoting is essential. With AGTI’s support, you can ensure that your store’s infrastructure will not be a bottleneck in sales.
Additionally, we offer strategic consultancy: We can analyze your store and identify opportunities for improvement to increase conversions, review checkout settings, payment methods, and anything else that could impact sales on that date. Our goal is for you focus on selling, while we take care of the technical part. As a specialized partner, AGTI is responsible for resolving errors, improving functionalities and making your store ready to welcome your passionate customers in the best way possible.
Call to Action: Don’t leave it until the last minute – Valentine’s Day is coming! Get in touch with AGTI right now and find out how we can help prepare your campaign. Whether implementing new features in the store, ensuring high performance or offering support throughout the promotional period, we are ready to boost your e-commerce. Count on AGTI to win more customers and make Valentine’s Day a real sales success in your PrestaShop store!